Yoplait

Print + Packaging

The Client

Yoplait is a well-known Canadian yogurt brand. They regularly introduce and test new products and packaging formats. Yoplait used sales sheets such as these to promote their products to grocers.

Keywords

Print / Packaging

The Work

Yoplait products require many versions of packaging and sales sheets, following their graphic norms and brand books. Products sold in Canada require copy in both English and French, an interesting design challenge.

Notable

Pre-press for items like packaging or stickers with irregular edges require special treatment, as a mistake can cost thousands. Files are set up in CMYK with the additional brand spot colours, and the creation of die-lines to indicate where the cuts should occur.

site layout + build by Peggy Messing