Yoplait

The Client

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Yoplait is a well-known yogurt brand. They regularly introduce and test new products and packaging formats. I made countless variations of these products, as well as managing the pre-press specifications. Dielines, spot colours, foils and varnishes, trapping and overprints, barcodes and regulatory requirements were all part of bringing these to shelves. Yoplait also creates sales sheets for vendors with extensive product info.