La Faute
Branding + Illustration + Interactive + Media
The Client
La Faute is the stage name of my music project. I write, record and release music under this moniker and others. I shoot and edit photos and videos for this work, and create interactive and print promotional materials as well.
Keywords
Branding / Illustration / Interactive / Media
Video
I art directed, shot and edited music videos for the music I wrote and recorded. I used a combination of found footage and original self-created footage.
Keywords
Art Direction / Video / Photography / Branding
No one uses CDs anymore, except American college radio. To submit music for college radio play, artists must print small runs of CDs complete with barcodes and appropriate MAPL logos. As with any packaging, it's important to know how to set up dielines and colour separations for print.
Keywords
Print / Prepress / Packaging
The Promo Cycle
Each Album or EP or Single release comes with a host of needed materials for the promotional cycle. Press releases, socials banners and posts, album art, videos and physical packaging. Each single or album must have its own cohesive visual identity across all channels.
Keywords
Branding / Promotion / Marketing / Graphic Norms
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