Domco and Tarkett

Art Direction, Print

The Client

Tarkett creates flooring and sports surfaces, supplying sustainable vinyl, linoleum, carpet, wood, laminate, and artificial turf for both commercial and residential spaces.

Keywords

Print / Art Direction / Photography / Merchandising

Art Direction and Photography

Tarkett needed original photography to showcase their latest products. We installed their flooring in these spaces, sourced the art and furnishings and art directed the models and the photography. They wanted to highlight that the flooring is comfortable for bare feet, and safe for children and pets.

Web + Mobile

Tarkett often needs to educate customers on the different kinds of flooring options available and how to install them. I designed a "Why Laminate" portion of their site in keeping with their existing brand guidelines.

Point of Purchase

These POP merchandisers included floor decals, flip display wings and take-home brochures. The imagery included work from our styled photoshoots, and layouts harmonized with existing brand norms.

Keywords

Merchandising / Retail

site layout + build by Peggy Messing